Making Ink and Airtime:

How to Conduct Proactive Media Relations in Canada

Making Ink and Airtime Book by Mark Hunter LaVigne

How to Order this Book

ISBN: 978-0-9784243-0-5
Single orders are $26.00 plus shipping
Anne Galt at eImpressions
Call: 1-866-1636 or 416-467-8456
Fax: 416-467-8371
e-mail: infor@eimp.ca
VISA, Mastercard, American Express

Chapter Teasers

What is Public Relations? (20 KB)

New Legal Landscape Affecting PR (20 KB)

Five Basics for Successful Media Relations (16 KB)

How Media Relations Helps the Marketing Plan (20 KB)

How Canadian Media and PR is Different than US and UK (20 KB)

The State of the News Media (20 KB)

How to Build a Media List (28 KB)

The Intangible Benefits of Media Training (20 KB)

The Medium is the Message/Writing News Releases (20 KB)

CDROM News Kit Hits Primetime (24 KB)

Don’t be a Time Bandit (20 KB)

Making the Call (16 KB)

How to Make Your BROLL Work (16 KB)

How to Make Your PR Photos Work (12 KB)

Media Events–Maximizing Your Attendance and News Pick-up (16 KB)

MRP: New Media Relations Measurement Paradigm/Media Monitoring (20 KB)

Create a Media Friendly Media Section on Your Website (20 KB)